Volini is a company renowned for their pain relief products. A set of mini advertisements were released starring Kieren D’Souza, a famous ultramarathon runner. These advertisements showcased important tips and tricks for running from the trackstar himself.
Volini also partook in responsive advertising by releasing a humorous clip of Volini as a stand up comic after the popular Indian comic Biswa Kalyan referenced Volini at one of his shows. This advertisement was well received, after all laughter is the best medicine.