Nestlé is a brand well known for their sought-after 2 Minute Maggi noodles. For the release of their special edition Maggi Hot Heads, a social media challenge was created. This twitter trending challenge that was backed by famous influencers encouraged people to participate and win exciting prizes. This Hot Heads campaign was one of the most successful campaigns by Nestlé. They gave a whole new meaning to the term Hot Heads!