Maruti Suzuki is a car manufacturing company that is prominent among the Indian population. To celebrate their anniversary, the company released advertisements that featured the ALTO. The advertisement captured the importance of the car while simultaneously showing the viewers the beauty of India.
The project for the Vitara Brezza car turned out to be the biggest car launch at the time and was held at the Auto Expo. The audience played a key role in the reveal of the car as they were asked to ‘tweet to unlock’. The idea behind this was to use suspense to lure in a larger audience. The more people tweeted, the more anticipated the reveal. These advertisements were made in India for the cars that were made for India.