Caran D’Ache is a Swiss company that is best known for their art supplies. This particular project was released to promote ‘the art of painting with pencils’. A successful brainstorming session led to the creation of the line ‘Just a D’ache of water’ with D’ache pronounced as dash.
This was selected as one of the best lines presented to the company. The advertisements for the company featured beautiful illustrations along with the catchy slogan. That proves that a dash of creativity goes a long way!